{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ANIMATION (IN-CAMERA OR DIGITAL)","is_link":false},{"keyword":"ENTRANT COMPANY","content":"SIX INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"PROJECT: MEMORY CARD\t","is_link":false},{"keyword":"BRAND","content":"PLAYSTATION\t","is_link":false},{"keyword":"ADVERTISER","content":"SONY INTERACTIVE ENTERTAINMENT\t","is_link":false},{"keyword":"AGENCY","content":"SIX INC., TOKYO\/HAKUHODO INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"YUTA OKUYAMA","is_link":false},{"keyword":"ART DIRECTOR","content":"KEI KAWABE","is_link":false},{"keyword":"AGENCY BUSINESS PRODUCER","content":"SHO AMURO\/KIYOMI WADA\/SHUN MORITAKA","is_link":false},{"keyword":"AGENCY EXECUTIVE MANAGER","content":"DAISUKE ITO","is_link":false},{"keyword":"PLANNER","content":"MASAKO SUZUKI\/YUSUKE AMAGAI\/GENTARO YAJIMA\/SHUTO AYABE","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"GEEK PICTURES INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"TAKUMI SHIGA","is_link":false},{"keyword":"FILM PRODUCER","content":"MAMORU INAGAKI","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"ISSEI YAMAZAKI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"JITTO INC., TOKYO","is_link":false},{"keyword":"ONLINE EDITOR","content":"KENTARO KAWAMOTO","is_link":false},{"keyword":"COLORIST","content":"YUKINO KOBAYASHI","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"JITTO INC., TOKYO","is_link":false},{"keyword":"CG PRODUCER","content":"TOKIHIKO TSUKAMOTO\/NATSUMI MAKI","is_link":false},{"keyword":"CG PRODUCTION MANAGER","content":"RYOYA FUJIKI","is_link":false},{"keyword":"CG SUPERVISOR","content":"TAKESHI YOONG","is_link":false},{"keyword":"CHARACTER DESIGN","content":"KENICHI YOSHIDA","is_link":false},{"keyword":"CHOREOGRAPHER","content":"CHIHARU SHIMURA","is_link":false},{"keyword":"SOUND EFFECTS","content":"NAOKI TAKAHASHI","is_link":false},{"keyword":"MIXER","content":"RYO ISHIZAKA","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Set in a corner game shop, the story begins with three friends—Maru, Peke, Ki3—and the elderly shop owner dozing behind the counter. When Maru discovers a memory card and inserts it into an original PlayStation console, all four are suddenly pulled into the gaming universe. Boarding a train from “PlayStation” toward “That Station,” they journey through exhilarating open worlds, pushing boundaries into thrilling adventures such as facing desert beasts, battling robot armies with dual pistols and martial arts, and joyfully dancing together. The sleepy shop owner transforms into a robot grandpa, joining as an unexpected hero. As the train display updates to “New Station,” a new area unlocks and a massive monster appears. Diving eagerly into their next epic quest, a “Now Saving...” screen freezes the moment. A memory card showing a snapshot of the four appears on screen, marking the creation of a new shared memory.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"To mark PlayStation’s 30th anniversary, we launched a boundless and inclusive Japan-based campaign that honored not the brand’s history, but the unforgettable memories of players. Project: MEMORY CARD was a campaign to co-create entertainment with communities and celebrities, powered by shared memories of play. The campaign began by inviting players to share their #MemoryOfPlay. With over 26,000 posts, we partnered with YOASOBI to turn these authentic memories into an original anthem titled “PLAYERS,” which inspired a branded entertainment film starring Japan’s top gaming influencers: VTuber Usada Pekora, game streamer Kiyo, and actor Nanase Nishino. By uniting diverse audiences and fandoms around a shared love of play, our collaborative journey driven by a chain of inspiration succeeded in creating a memorable cultural moment and positioned PlayStation as the best place to play where creativity and community intersect in always unexpected ways, inspiring a new wave of shared memories of play.","is_link":false}],"files2":[{"name":"CF12_010.mp4","type":"mp4"}],"count":1}