{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ANIMATION (IN-CAMERA OR DIGITAL)","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HAKUHODO GRAVITY INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"CRAFTMAN.SHIPS","is_link":false},{"keyword":"BRAND","content":"SHIPS","is_link":false},{"keyword":"ADVERTISER","content":"SHIPS","is_link":false},{"keyword":"AGENCY","content":"HAKUHODO GRAVITY INC., TOKYO\/HAKUHODO CABIN INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"RYO HOZOJI","is_link":false},{"keyword":"ART DIRECTOR","content":"KENTARO HARANO","is_link":false},{"keyword":"COPYWRITER","content":"KOJI NOZAWA","is_link":false},{"keyword":"AGENCY PRODUCER","content":"YUSUKE TABATA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"HAKUHODO CABIN INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"ATSUSHI MAKINO","is_link":false},{"keyword":"CAMERAMAN","content":"AKITOSHI YAMADA","is_link":false},{"keyword":"FILM PRODUCER","content":"DAICHI YAGINUMA\/RISA OGAWA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"HIKARU OOISHI\/TOSHIHISA NAKAJYO","is_link":false},{"keyword":"EDITOR","content":"KENTA KAWAUCHI\/SAKIKO TOMITA","is_link":false},{"keyword":"ILLUSTRATOR","content":"SHINCO UEMATSU","is_link":false},{"keyword":"ANIMATOR","content":"AKI ISOBE\/MIKIKO ISHIZAWA\/SATOSHI YAO","is_link":false},{"keyword":"EMBROIDERY","content":"YUSUKE・UCHIDA\/CHIKAKO・UCHIDA","is_link":false},{"keyword":"SOUND ENGINEER","content":"MASUMI TAKINO","is_link":false},{"keyword":"MIXER","content":"DAIKI ITO","is_link":false},{"keyword":"MUSIC COMPOSER","content":"HARUNA PEPPU","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Through rhythmic animation on a white canvas, this film intertwines SHIPS’ 50-year voyage with the creation of a single garment. The story begins with a small hand-stitched boat navigating embroidered waves, growing larger as it conquers the rough sea. The thread leads to the artisans themselves, where the blue line takes on a life of its own—transforming from a needle to a pencil, and then to a sewing machine, passing the \"baton\" of craftsmanship from one hand to the next.\r\n<br>The garment then dissolves back into the blue ocean. As the camera pulls back, the gathered artisans form a vision of the Earth, symbolizing the clothes being delivered to customers worldwide. Created with 42.5km of thread and 600 hours of labor across 500 hand-stitched frames, this stop-motion journey embodies half a century of craftsmanship. Finally, the energetic threads sew the 50th-anniversary logo, a testament to the brand’s unquenchable passion.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In the rapidly evolving landscape of fashion, SHIPS stands as a pioneer of the \"Select Shop\" culture, which has curated global fashion styles for Japanese sensibilities since 1975. As the brand reached its 50th anniversary, it faced a dual challenge: a retail market dominated by fast-fashion efficiency and a society experiencing \"digital fatigue\" from the rise of AI-generated content. Under the theme \"CRAFTSMAN.SHIPS,\" SHIPS aimed to reaffirm the essential value of the \"Human Touch.\"\r\n<br>The project’s cultural significance lies in its revival of \"Monozukuri\"—the traditional Japanese philosophy of meticulous craftsmanship. We intentionally eschewed digital shortcuts, choosing instead the labor-intensive process of hand-stitching 500 frames. This served as a metaphorical reflection of the brand’s 50-year journey: a slow, steady accumulation of \"one stitch at a time.\"\r\n<br>By utilizing discarded threads from SHIPS’ own warehouses and tasking the actual tailors and artisans associated with the brand with the embroidery, we transformed an anniversary message into an authentic proof of identity. In an era of instant gratification, this work serves as a cultural statement, proving that the raw passion of human craft remains the ultimate luxury and the truest form of brand sincerity.","is_link":false}],"files2":[{"name":"CF12_006_DI01L.jpg","type":"jpg"},{"name":"CF12_006.mp4","type":"mp4"}],"count":2}