{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ANIMATION (IN-CAMERA OR DIGITAL)","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"FRIES BEAT 2025","is_link":false},{"keyword":"BRAND","content":"MCDONALD'S","is_link":false},{"keyword":"ADVERTISER","content":"MCDONALD'S COMPANY (JAPAN), LTD.","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"YUSUKE SATO","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"SHINTARO MURAKAMI","is_link":false},{"keyword":"ART DIRECTOR","content":"YUSUKE KOYANAGI\/SAKURA HOTTA","is_link":false},{"keyword":"COPYWRITER","content":"YUSUKE SATO\/MASASHI ARAKI","is_link":false},{"keyword":"AGENCY PRODUCER","content":"KEISUKE IIDA\/IZUMI TANAKA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"TSUKURU HISHINUMA\/MANA HATSUKARI","is_link":false},{"keyword":"PLANNER","content":"YUSUKE SATO\/MASASHI ARAKI","is_link":false},{"keyword":"PR DIRECTOR","content":"ANNA TATSUNO","is_link":false},{"keyword":"MEDIA AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"GEEK PICTURES INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"TAKUMI SHIGA","is_link":false},{"keyword":"FILM PRODUCER","content":"MASAHIRO HAYASAKA\/YUKI TANIGUCHI","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"NODOKA UTSUMI","is_link":false},{"keyword":"CHARACTER DESIGN","content":"ACKY BRIGHT","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"DIGITAL GARDEN INC., TOKYO","is_link":false},{"keyword":"SOUND DESIGNER","content":"YUKO HASHIMOTO","is_link":false},{"keyword":"CG PRODUCER","content":"YASUAKI MIYATAKE\/KOHEI IWASAKI\/TAIYO SATO","is_link":false},{"keyword":"CG ASSISTANT PRODUCER","content":"MOEKA NAKAMURA","is_link":false},{"keyword":"CG SUPERVISOR","content":"YUSUKE TAKAHASHI","is_link":false},{"keyword":"ANIMATOR","content":"SATOSHI TAKENO","is_link":false},{"keyword":"EDITOR","content":"KOTARO YAMAZAKI","is_link":false},{"keyword":"COLORIST","content":"HARUKA ARIGA","is_link":false},{"keyword":"CONCEPT ART DIRECTOR","content":"KOSHI TSUKAMOTO","is_link":false},{"keyword":"CONCEPT ART PRODUCER","content":"RYO YAMAMOTO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"RYOJI IKUTA","is_link":false},{"keyword":"PROJECT MANAGER","content":"FUMIYA INADA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"PIANO INC., TOKYO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"KEISUKE TOMINAGA\/MAYU INABA","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The story follows a high-school girl on a remote island, living with the “potato brothers.” She plays in a band and dreams of a big audience. But reality isn’t kind. Their gigs draw almost no one, and opportunities are scarce.\r<br>One day, the band finds out about the festival’s outdoor stage. Their rehearsals intensify, and they step into their long-awaited moment.\r<br>And yet, the audience is nearly empty. Just as disappointment settles in, the potato brothers bring over a smartphone. On the screen, a number of viewers are waiting for the band to begin. Unbeknownst to her, the potato brothers had been streaming their activities, and the band had quietly become an online sensation. Thousands of avatars appear in the real-world venue, rapidly filling the space.\r<br>In an age where music can reach anyone, anywhere through the virtual, she raises her voice—and takes her first step toward her dream.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Japan is made up of many islands, while most of its human resources and services are concentrated in the Tokyo metropolitan area. In fact, there is a McDonald’s restaurant in every corner of the country. We wanted to develop brand content that reaches out to the younger generation living in local towns scattered across this island nation.","is_link":false}],"files2":[{"name":"","type":"pdf"}],"count":1}