{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"CINEMATOGRAPHY","is_link":false},{"keyword":"ENTRANT COMPANY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"TITLE","content":"GENESIS GV60 TAKE YOUR WONDER FURTHER","is_link":false},{"keyword":"BRAND","content":"GENESIS ","is_link":false},{"keyword":"ADVERTISER","content":"GENESIS ","is_link":false},{"keyword":"AGENCY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"JUNG-A KIM","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"SE JONG VAN","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"SUNG CHUL KWON","is_link":false},{"keyword":"ART DIRECTOR","content":"MIN SUNG HAN\/YOUJIN JUNG","is_link":false},{"keyword":"COPYWRITER","content":"MOON HWI LEE\/YOON JU LEE ","is_link":false},{"keyword":"AGENCY PRODUCER","content":"SEUNGMIN JUN","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"HANJIN KIM","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"HYAN CHUL JUNG","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"LOIS KIM","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"HEEWON BAEK","is_link":false},{"keyword":"MARKETING COMMUNICATION DIRECTOR","content":"DJ KIM","is_link":false},{"keyword":"MARKETING COMMUNICATION MANAGER","content":"SUNGJUN YE\/CELINE HWANG\/HYOJIN PARK\/CHLOE SEO","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PLANIT PRODUCTION, SEOUL","is_link":false},{"keyword":"DIRECTOR","content":"JOHN S PARK","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"WERNER MARITZ","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"HYUNJOON PARK","is_link":false},{"keyword":"FILM PRODUCER","content":"NAMHYUNG KIM","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"BYUNGHWAN AN  ","is_link":false},{"keyword":"PRODUCTION","content":"MUYU MEDIA B.V\/ELEMENT PICTURES\/TRUE NORTH\/KEYSTONE","is_link":false},{"keyword":"CASTING","content":"VIRGIL REGLIONI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"SOLID VFX, SEOUL","is_link":false},{"keyword":"OTHER POST-PRODUCTION CREDITS","content":"COLORGRAF","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"GRAMMY TUNES, SEOUL","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"To challenge the perception that electric vehicles struggle in cold due to limitations in battery management and driving range, Genesis embarked on a bold expedition with its first dedicated EV, the GV60. Inspired by both the Northern Lights and the vehicle’s signature color, Tromsø Green, the campaign set its story against the frozen Arctic landscape of Tromsø, Norway. The objective was twofold: to demonstrate the GV60’s reliable performance in subzero conditions, where most EVs are expected to struggle; and to elevate Genesis’ brand identity through authentic storytelling. The film showcases a dedicated Northern Lights hunter on his quest to capture rare Northern Lights photographs, relying on the GV60 to carry him across unpredictable terrain and extreme winter conditions.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Our campaign demanded bold, high-risk and truly disruptive thinking. Unlike traditional automotive campaigns with long-term planning and fixed setups, we embraced unpredictability and leaned into authenticity within a partially controlled production environment. Capturing the Northern Lights in real time offered no guarantees. Additionally, the shoot took place during the polar night season, with only about two hours of civil twilight each day. Since the aurora could only be captured at night, the lack of light made it extremely difficult to properly showcase the vehicle’s design details and the depth of the Tromsø Green color. To overcome the challenges of filming in extreme conditions, we relied on meticulous location scouting, pre-shoot testing, and innovative day-for-night post-production colouring techniques.","is_link":false}],"files2":[{"name":"CF03_010.mp4","type":"mp4"},{"name":"CF03_010_DI01L.jpg","type":"jpg"}],"count":2}