{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"DIRECTING","is_link":false},{"keyword":"ENTRANT COMPANY","content":"TBWA\\MEDIA ARTS LAB, TOKYO","is_link":false},{"keyword":"TITLE","content":"SHOT ON IPHONE - LAST SCENE","is_link":false},{"keyword":"BRAND","content":"IPHONE","is_link":false},{"keyword":"ADVERTISER","content":"APPLE","is_link":false},{"keyword":"AGENCY","content":"TBWA\\MEDIA ARTS LAB TOKYO, TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"KATRIEN DE BAUW","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"TARO SATO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"BRENT ANDERSON","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"RICARDO ADOLFO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"MAIYA KINOSHOTA","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR","content":"YUKAI NISHIMURA","is_link":false},{"keyword":"SENIOR COPYWRITER","content":"ASAMI YAMASHITA","is_link":false},{"keyword":"COPY EDITOR","content":"YUKA OTSUMI","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"BRIAN O’ROURKE\/CRISTIANA LADKI WILLIAMS","is_link":false},{"keyword":"AGENCY PRODUCER","content":"YUYA MIMASU\/FRANCOIS LEMAIRE\/YUKI HAMAJIMA","is_link":false},{"keyword":"DESIGNER","content":"SATOKO AOKI","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"JOSH MARCY","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"CAROLINE PHILLIPS","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"BENJAMIN HUFFORD","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"KOHEI NAMBU ","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"ASTERIA ZHANG\/KEIREI KOH","is_link":false},{"keyword":"MARKETING COMMUNICATION DIRECTOR","content":"LU BORGES","is_link":false},{"keyword":"MARKETING COMMUNICATION MANAGER","content":"BRANDON MURATALLA","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"PATRYCJA SOJKA","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"SHUMPEI SUZUKI","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"SHION INOUE","is_link":false},{"keyword":"MEDIA AGENCY","content":"OMD, TOKYO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"MOTOKO NAKAO","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"KEI AOTA","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"MEGUMI YONEDA\/AYA NAGAO\/YOSHITAKA KITANO","is_link":false},{"keyword":"MEDIA PLANNING MANAGER","content":"HIROKI AKAZA","is_link":false},{"keyword":"MEDIA PLANNER","content":"MIRI INOUE\/KONOMI ISHIDA\/MOET MATSUOKA\/MOE TAMURA\/KOKI KUDO ","is_link":false},{"keyword":"BUSINESS ANALYST MANAGER","content":" HEIHACHIRO FUKUDA","is_link":false},{"keyword":"SENIOR BUSINESS ANALYST","content":"DAISUKE HIJIKATA","is_link":false},{"keyword":"ASSISTANT BUSINESS ANALYST","content":"KAZUMI SHIMOKAWA","is_link":false},{"keyword":"BUSINESS ANALYST COORDINATOR","content":"CHIHIRO WATANABE","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"AOI PRO. INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"HIROKAZU KORE-EDA","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"MIKIYA TAKIMOTO","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"MIKIYA TAKIMOTO","is_link":false},{"keyword":"CAMERAMAN","content":"MIKIYA TAKIMOTO","is_link":false},{"keyword":"GAFFER","content":"NORIKIYO FUJII","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"SYOICHI MORIMOTO\/YUKI SHIMIZU","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"MEGUMI BANSE","is_link":false},{"keyword":"FILM PRODUCER","content":"TSUTOMU HIRABAYASHI\/RYUTA IWASA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"ZHAO LU ","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":" RYOSUKE YABE","is_link":false},{"keyword":"LIGHTING","content":"NATSUMI ISEYA","is_link":false},{"keyword":"GRADING","content":"NAOTAKA TAKAHASHI","is_link":false},{"keyword":"CASTING","content":"SHOHEI KUSUNOSE","is_link":false},{"keyword":"ACTOR","content":"TAIGA NAKANO\/DAISUKE KURODA\/LILY FRANKY","is_link":false},{"keyword":"ACTRESS","content":"MOMOKO FUKUCHI","is_link":false},{"keyword":"STYLIST","content":"DAISUKE IGA","is_link":false},{"keyword":"WARDROBE","content":"DAISUKE IGA","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"MONAMI HINO","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"IMAGICA, TOKYO","is_link":false},{"keyword":"EDITOR","content":"HIROKAZU KORE-EDA\/NOBUO MITA","is_link":false},{"keyword":"COLORIST","content":"NAOTAKA TAKAHASHI","is_link":false},{"keyword":"FLAME ARTIST","content":"NAOTO TOBE","is_link":false},{"keyword":"SOUND DESIGNER","content":"GO HASEGAWA","is_link":false},{"keyword":"COMPOSER","content":"OHASHI TRIO","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"LUDENS, TOKYO","is_link":false},{"keyword":"VISUAL EFFECTS","content":"SHOJI TAKAGI\/AKIHIRO SATO","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BLACK CAT WHITE CAT, TOKYO","is_link":false},{"keyword":"SOUND EXECUTIVE PRODUCER","content":"SEIYA MATSUMIYA","is_link":false},{"keyword":"SOUND PRODUCER","content":"JOE CONNOR","is_link":false},{"keyword":"ARTIST & COMPOSER","content":"VAUNDY\/OHASHI TRIO\/QURULI","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"“Last Scene” is a time-traveling story entirely shot on iPhone 16 Pro by Cannes Palme d’Or winner Hirokazu Kore-eda. The bittersweet films begins with screenwriter, Kurata, giving in on a producer’s request to compromise the ending of a TV series, to achieve better ratings. After agreeing to do so, the screenwriter receives the visit of his granddaughter, Yui, who has come from 50 years in the future. She warns him that his creative compromise will have devastating consequences, including the end of all TV dramas forever. With only one day before she must return to her own time, they set out to prevent the calamity—though it comes at the cost of Yui’s very existence.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Japan is one of Apple’s most important markets, where iPhone consistently holds the top smartphone share. However, this leadership comes with its own challenge: in a mature market, upgrade motivation has become increasingly difficult.\r\n<br>\r\n<br>With camera innovation remaining the biggest reason for upgrading, our task was to not only to demonstrate the new capabilities of iPhone 16 Pro but also do so in a way that felt relatable, emotional, and worth sharing—focusing on the familiar moments already filling people’s camera rolls, from the dining table to weekend trips to snapshots of family and friends.\r\n<br>\r\n<br>The goal was clear: prove that iPhone 16 Pro isn’t just a phone with a better camera—it’s a tool that can turn everyday life into extraordinary stories. By staying rooted in daily environments and showing how small, familiar moments can feel cinematic, Apple aimed to inspire people to see and capture their own lives differently.\r\n<br>We set out to create something that didn’t feel like an ad, but  a story people would stop for—something close to home, yet elevated. Work that could move culture while reinforcing Apple’s role in fueling creativity in everyday life.","is_link":false}],"files2":[{"name":"","type":"pdf"}],"count":1}