{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"VIDEO & MOVING IMAGE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"SIX INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"PROJECT: MEMORY CARD\t","is_link":false},{"keyword":"BRAND","content":"PLAYSTATION\t","is_link":false},{"keyword":"ADVERTISER","content":"SONY INTERACTIVE ENTERTAINMENT\t","is_link":false},{"keyword":"AGENCY","content":"SIX INC., TOKYO\/HAKUHODO INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"YUTA OKUYAMA","is_link":false},{"keyword":"ART DIRECTOR","content":"KEI KAWABE","is_link":false},{"keyword":"AGENCY BUSINESS PRODUCER","content":"SHO AMURO\/KIYOMI WADA\/SHUN MORITAKA","is_link":false},{"keyword":"AGENCY EXECUTIVE MANAGER","content":"DAISUKE ITO","is_link":false},{"keyword":"PLANNER","content":"MASAKO SUZUKI\/YUSUKE AMAGAI\/GENTARO YAJIMA\/SHUTO AYABE","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"GEEK PICTURES INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"TAKUMI SHIGA","is_link":false},{"keyword":"FILM PRODUCER","content":"MAMORU INAGAKI","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"ISSEI YAMAZAKI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"JITTO INC., TOKYO","is_link":false},{"keyword":"ONLINE EDITOR","content":"KENTARO KAWAMOTO","is_link":false},{"keyword":"COLORIST","content":"YUKINO KOBAYASHI","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"JITTO INC., TOKYO","is_link":false},{"keyword":"CG PRODUCER","content":"TOKIHIKO TSUKAMOTO\/NATSUMI MAKI","is_link":false},{"keyword":"CG PRODUCTION MANAGER","content":"RYOYA FUJIKI","is_link":false},{"keyword":"CG SUPERVISOR","content":"TAKESHI YOONG","is_link":false},{"keyword":"CHARACTER DESIGN","content":"KENICHI YOSHIDA","is_link":false},{"keyword":"CHOREOGRAPHER","content":"CHIHARU SHIMURA","is_link":false},{"keyword":"SOUND EFFECTS","content":"NAOKI TAKAHASHI","is_link":false},{"keyword":"MIXER","content":"RYO ISHIZAKA","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"To mark PlayStation’s 30th anniversary, we launched a boundless and inclusive Japan-based campaign that honored not the brand’s history, but the unforgettable memories of players. Project: MEMORY CARD was a campaign to co-create entertainment with communities and celebrities, powered by shared memories of play. The campaign began by inviting players to share their #MemoryOfPlay. With over 26,000 posts, we partnered with YOASOBI to turn these authentic memories into an original anthem titled “PLAYERS,” which inspired a branded entertainment film starring Japan’s top gaming influencers: VTuber Usada Pekora, game streamer Kiyo, and actor Nanase Nishino. By uniting diverse audiences and fandoms around a shared love of play, our collaborative journey driven by a chain of inspiration succeeded in creating a memorable cultural moment and positioned PlayStation as the best place to play where creativity and community intersect in always unexpected ways, inspiring a new wave of shared memories of play.","is_link":false}],"files2":[{"name":"CD02_002.mp4","type":"mp4"},{"name":"CD02_002_DI01L.jpg","type":"jpg"}],"count":2}