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  • SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • ENTRY TITLE :
    THE MISSING LOOK-ALIKE CAMPAIGN
  • BRAND :
    MISSING PERSON CENTER
  • ADVERTISER :
    THE MIRROR FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/CHALIT MANUYAKORN
  • CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/KUSUMA RUCHAKITYANON/
    CHATCHANIT YENJAI
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/PAKORN INTHACHA/
    TIABTAWAN LIMJITTRAKORN
  • RETOUCHER :
    VORATHEP ONLAMUL/ANUCHA PINTOKAEW/SINOTHAI SAMSEETHONG
  • CLIENT SERVICE DIRECTOR :
    ARUNEE RUEANGWATTANAPORN/WACHIRA AMPORNPACHRA
  • ACCOUNT MANAGER :
    SUNUNTHANA AUNCHANANUN/LAPASRADA SEVIKUL
  • EDITING :
    WATCHARACHOL PIMOLTHAI
  • AGENCY PRODUCER :
    YATHIP THANITTHANAPHAT/JIRAPAN VASANABUNSONGSERM
  • PHOTOGRAPHER :
    ASSADA SRESHTHAPUTRA
  • RETOUCHER :
    JUTARAT SRITUNYA
  • ENGLISH CONTEXT EXPLANATION :
    30 SECONDS...THE AMOUTH OF THE TIME THE IMAGE FROM A MISSING PERSON'S POSTER REMAINS IN ONE'S MEMORY. BECAUSE OUR BRAIN ARE DESIGNED TO STORE UNFAMILIAR THING IN OUR SHORT-TERM MEMORY. ACCORDING TO SCIENTIFIC EVIDENCE, HUMAN BRAIN’S FRONTAL LOPE MEMORIZES BEST FROM THINGS THAT WE’RE FAMILIAR WITH SO WE SHOW A NEW WAY TO MAKE EVERYONE REMIND THE MISSING EASIER. BY ENCOURAGING EVERYONE TO RECOGNIZE THE MISSING WITH SOMEONE’S LOOK, THE CAMPAIGN STARTS WITH 8 CELEBRITIES WHO LOOK ALIKE THE MISSING. HELP US SHARE THE POSTERS TO FIND THE MISSING PERSONS FROM FACES THAT YOU’RE FAMILIAR WITH. COPY TRANSLATION H/L : IF YOU RECOGNIZE MY FACE, YOU COULD RECOGNIZE GIGI SUB : LET'S FIND THE MISSING PERSON STRATING FROM WHOM THEY LOOK-ALIKE AT FANPAGE/THAIMISSING CALL 1900-1900-199