PROGRAM < BACK
WAYS TO GROW
Umma Saini/Claudia Cristovao
We are all convinced of our capabilities, for better and worse. But what if everything you thought you knew was wrong? WAYS TO GROW is a workshop that aims to unlock some thought hacks in order to expand creativity. If you ever thought to yourself “I’m just no good at …. “ - then this workshop is for you.
Umma Saini
Brand & Creative Lead
Google India
Gurgaon

Umma’s journey in advertising began right after college and over a decade later she is one of the youngest and most celebrated Creative Directors in the world. 

She is ranked No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman on it ever. 

Over the years, she has done stellar work for brands across diverse categories like Vodafone, Ariel, Johnson’s Baby, Amul, Emirates, Quaker and more. 

Her robust metals tally includes multiple awards at Cannes (includes the inaugural Gold Glass Lion and the most awarded Indian campaign at Cannes), One Show, D&AD (includes India’s first White Pencil), ADFEST, Spikes Asia (includes Creative Effectiveness Grand Prix), The New York Festival, APPIES, Effies, APAC Effies, AMES, ANDYS (includes the Bravery Award), Kyoorius, DMA Asia, multiple Grands Prix and more. 

She’s part of iconic work like Ariel’s #ShareTheLoad that was WARC’s No. 1 Campaign in the World, twice in a row, and a global cultural phenomenon. 

Umma now leads as the Brand & Creative Lead for Google India for all Google products. The astounding potential of technology amazes her every day.

Umma is - Always curious about human nature and the changing world. Passionate about advertising backed with purpose. Believes in the power of advertising to affect culture and create change.
Claudia Cristovao
Head of Brand Studio APAC
Google Japan
Tokyo

Claudia Cristovao is Head of Brand Studio APAC since she joined Google exactly a year ago. She studied Communication, Film and Fine Art between Lisbon, Copenhagen, Amsterdam and London. She is an honours graduate at the Gerrit Rietveld Academy in Amsterdam and holds an MA from Saint Martins in London.

Claudia has worked as a writer, brand developer and creative director for Nike, Google, Honda, Adidas, MINI, AMEX and many others, from agencies like W+K, Sid Lee and AKQA. Her projects have included music videos, art installations, digital experiences, social media campaigns or business transformations.

Claudia has been a speaker at the Freer & Sackler Museum, De Appel, AdTech Tokyo and Spikes Asia, amongst other venues. She has been a guest juror for the New York Festivals, Cannes, ADFEST, Spikes and WIRED Hack Awards. Her artworks, which link storytelling and interactivity, have been exhibited across the world, namely at the São Paulo Biennial, the Dakar Biennial, the Guangzhou Biennial, De Appel in Amsterdam and MOCA in San Francisco.
DATE & TIME
Date: Wednesday 20th March 2019
Time: 14.30 -16.00
Venue: Open Space Workshop, PEACH
Remark: Pre-registration is required
ELIGIBILITY & REGISTRATION

Interested applicant must be a registered delegate of ADFEST 2019

Reservation is strictly first-come-first served & seats are limited to only 50 delegates only

Registration is not confirmed until you receive a confirmation notification from ADFEST

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