Brands = Feelings
Malcolm Poynton
Our industry exists to connect brands to consumers in the most effective way possible, to deliver an unfair advantage to clients who compete in a never-ending-sales race. 

In recent years, marketing conferences have focused on the impact of programmatic and web3.0, yet our industry has proved to be no more effective at selling stuff. 

Today, the industry focus has shifted to AI. Debates and demos drop daily, pointing to how AI will forever change our industry. 

Meanwhile, we’ve missed the most exciting scientific discovery in psychology that explains why consumers act ‘irrationally’, despite being exposed to marketing that follows all the rules and uses all the tech.

Join Malcolm as he reveals the unspoken truth about what makes effective advertising. 
Malcolm Poynton
Global Chief Creative Officer, President Creative
Cheil Worldwide
London

Renowned industry thought-leader, keynote speaker, global award juror and chair, Malcolm joined Cheil WW in 2015. 

As the Korean network’s first Global Chief Creative Officer, Malcolm has led the Cheil WW to become one of the world's most recognised creative agencies. 

Recognised by Ad Age as one of the ‘World’s Top 10 Digital Minds’, Malcolm has built and inspired teams to create industry-leading campaigns as diverse as British Airways ‘Johnny Foreigner’, Dove’s ‘Campaign For Real Beauty’, Foot Locker’s ‘Sneakerpedia’ platform as well as numerous Samsung campaigns including the world’s first Vertical Gig for mobile, #BeFearless VR experiences, Fortnite’s Anti-bullying Skin and advacnced AI-powered UNFEAR for ASD sufferers. 

Malcolm loves redefining creativity to move consumers and help brands make today better than yesterday.
SPONSORS
SUPPORTERS
MEDIA PARTNERS
SPONSORS
SUPPORTERS
MEDIA PARTNERS
For all the latest ADFEST news, subscribe to ADFESTbuzz :
SUBMIT