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FESTIVAL : HUMAN INTELLIGENCE & AI COLLABORATE ON CHUBCHEEVIT STUDIO’S ADFEST INTERVIEW

How do you think that went?


Every year at ADFEST, the juries are treated to a personal photoshoot with Bangkok's legendary, Mr Chub Nokkaew, owner and founder of Chubcheevit Studio. However, this year things have been spiced up slightly with the collaboration of Vulcan X's Chief Generative AI Art Officer, Mr Sutouch Charoenpol.


Chub and his team of photographers produce the headshots, which are then later edited using AI, incorporating style elements from the country of each juror. 


The subtitles on this video were created by online subtitle service, simonsay.com. For $4, the video was automatically transcribed and then translated into English in around 3 minutes. It certainly wasn't perfect, but how many humans could transcribe and translate Thai into English in 180 seconds?


NOTE: The subtitles for Chub Nokkaew were edited slightly, whereas Sutouch Charoenpol's are pure AI.





21 March, 2024            
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