Collide. Embracing Conflict to Boost Creativity. is the workshop at ADFEST with the power to revolutionise attendees’ creativity. Led by Guan Hin Tay, Creative Chairman of BBDO Singapore, it is all about the power of conflict to birth new ideas that create new realities, he says. Throughout history, creative conflict has been the most critical tool for innovation, discovery and invention.

The workshop is built from Guan Hin Tay’s newly launched book by Penguin, Collide: Embracing Conflict to Boost Creativity, the book that became one of Amazon's best-selling in less than 24 hours. It intends to provide a practical framework for generating ideas, demystifying the creative process.

Collide. Embracing Conflict to Boost Creativity. will be held on Friday, 22 March at 10.00-13.00. Pre-registration is required and seats are limited.

Guan Hin Tay’s view on creativity is provocative. He advocates that conflict is inevitable and essential for true advancement and collaboration. It is not an obstacle but a powerful creative catalyst. By embracing conflict, you can generate transformative ideas even under pressure and turn challenges into creative opportunities.

“The collision of diverse ideas often generates award-winning innovations, as blending unrelated concepts can unlock powerful and unexpected solutions,” Guan Hin Tay notes.

Guan Hin Tay’s own creativity has been a game-changer at global networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges. This has led to over 300 creative awards. He etched a mark in history by becoming the first Singaporean to preside over juries at ADFEST, D&AD London, Cannes Lions and the APAC Effies.

Pre-registration is required and applicants for the workshop must be registered delegates of ADFEST 2024. Seats are limited so reserve your spot here.

For more information on Collide. Embracing Conflict to Boost Creativity. by Guan Hin Tay, click here or contact Meen@ADFEST.com

ADFEST 2024 takes place Thursday 21 – Saturday 23 March at the Royal Cliff Hotels Group, Pattaya, Thailand. To register for ADFEST 2024, visit www. ADFEST.com

ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is one of only 8 regional creative festivals included in the WARC Creative 100 Rankings.