ADFEST has revamped its Special Award
categories by adding Media Agency of the Year and adjusting how Special Awards
are scored. There are now seven Special Award categories: Network of the Year,
Agency of the Year, Independent Agency of the Year, Digital Agency of the Year,
Production Company of the Year, Advertiser of the Year and Media Agency of the
Year.
“The addition of the Media Agency of the
Year award recognizes the crucial role media agencies play in the creative
execution of campaigns,” explains Kem Suraphongchai, ADFEST’s Festival Director.
“In addition to adding Media Agency of the
Year, we have adjusted how we score Special Awards to give greater weight to
our bigger awards, including Grande Lotus, Lotus Roots and Gold Lotus trophies.
These awards are not easy to win, so we’ve adjusted our scoring system
accordingly to celebrate those creative ideas that rise to the top,” she says.
The Grande for Humanity is a special Grande
award, which is judged by all Jury Presidents and recognizes excellence in
corporate social responsibility or public service and cause appeals. The winner
is chosen from Gold and INNOVA Lotus winners.
ADFEST has already announced four important
changes to the 2019 Lotus Awards categories, with the new eCommerce Lotus
recognizing the rise of retail innovators and brand campaigns. ADFEST has
renamed the Promo Lotus category, which is now called Brand Experience &
Engagement Lotus, and the Radio Lotus category, which has been renamed Audio
Lotus. The Branded Content Lotus category is now called Branded Entertainment
Lotus.
ADFEST’s most prestigious Lotus categories
remain the INNOVA Lotus, recognizing the region’s most innovative ideas, and
Lotus Roots, which is the only award in the world celebrating the creative
impact of local culture. For the second year running, shortlisted INNOVA
agencies will have the opportunity to present their works to juries and
delegates on Day One of ADFEST 2019, giving everyone the chance to learn from
their innovative ideas and creative process.
The deadline for categories that will be
judged remotely is Friday 11th January 2019. These categories are: Audio Lotus,
eCommerce Lotus, Effective Lotus, Film Lotus (Internet Film & Other Film
sub-categories only), INNOVA Lotus, Interactive Lotus and Mobile Lotus.
The deadline for all other categories is
Friday 18th January 2019. These categories are: Branded Entertainment Lotus;
Brand Experience & Engagement; Design Lotus; Direct Lotus; Film Craft
Lotus; Film Lotus (excluding Internet Film & Other Film sub-categories);
Integrated Lotus; Media Lotus; New Director Lotus; Outdoor Lotus; Press Lotus
and Print Craft Lotus.
For more information on ADFEST’s entry criteria and Special Awards, visit www.ADFEST.com or contact Nat@ADFEST.com.