We are delighted that MullenLowe Group will
be the host of the Young Lotus Workshop 2019!
The Young Lotus Workshop is a two-and-a-half-day workshop for
ambitious young creative teams from the Asia Pacific and Middle East. The program is
open to advertising professionals aged 30 and under, with teams selected by
local representatives in markets across the region.
The first half of the program consists of
talks, mentoring and workshops led by an elite group of MullenLowe Group’s
leading creative, as well as strategy, analytics and technology experts.
The young creative teams will also receive
a real brief for a real client – with just 24 hours to meet the deadline.
MullenLowe Group’s Asia Pacific CEO,
Vincent Digonnet will be next year’s Young Lotus Chairman, with Leigh Reyes,
President and Chief Creative Officer of MullenLowe Philippines, leading a team
of mentors from MullenLowe Group offices across the region including Japan,
Singapore, Indonesia and the Philippines.
Each mentor comes from a distinct
specialism across MullenLowe Group – including data science and analytics,
experience design and digital strategy – and is designed to challenge each
Young Lotus team to use a variety of disciplines and channels to solve the
client brief.
Mentors include:
Vincent
Digonnet – CEO, MullenLowe Group APAC
Leigh Reyes – President & Chief Creative Officer, MullenLowe Philippines
Jonathan
Hart – Head of MullenLowe Group APAC’s Data Science and Analytics Centre of Excellence
Mark
Haycock – Group Digital Strategy Director, MullenLowe Profero Singapore
Zélia
Sakhi – Head of Experience, MullenLowe Profero Japan
Vincent Digonnet commented on the skills
that future creative talent needs to bring to the industry: “The next
generation of creative talent needs to understand the critical relationship
between creative, technology and data in order to produce work which is based
on insights and real-world behaviors. This hyperbundled approach is at the core of what we do at
MullenLowe Group and I look forward to sharing these ideas with our Young Lotus
teams,” he said.
“Furthermore, I believe that the best
learning experiences don’t happen through simulation. As such, we’re
giving our teams real-world briefs, devised with Google, to immerse them in the most
realistic and visceral environment, with the winning idea being launched,” he
added.
Reyes says next year’s Young Lotus
participants will learn to take a hyperbundled approach to solving business
problems. “I can’t give the brief away yet, but suffice to say, next year’s
teams will broaden their skills by creating multidisciplinary ideas that
involve anything from creative to media, digital, PR, data and social media,”
she says.
“This is the first time MullenLowe Group
has led the Young Lotus Workshop and I can’t wait to mentor next year’s teams. Asia is a
powerhouse of innovation so I know they’ll bring amazing ideas to the table –
it’s our role to give them powerful strategies for creating ideas that deliver
an unfair share of attention.”
Jimmy Lam, President of ADFEST, says: “We’re so glad
to have MullenLowe take on the Young Lotus Workshop next year. It’s one of our
longest running and most popular programs – it is not often young creatives
have the chance to accelerate their careers by working hands-on with leaders
like Vincent, Leigh and their colleagues across MullenLowe Group.”
After responding to MullenLowe Group’s brief,
the top Young Lotus finalist teams will present their work on stage during
ADFEST 2019, which runs from Wednesday 20th March to Saturday 23rd March. The winners of
both the Young Lotus and the Popular Vote will be revealed at the ADFEST 2019
Lotus Awards.
If you are interested in taking part in the Young Lotus Workshop, contact YoungLotus@ADFEST.com