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HOW TO WIN IN 2018 /
CONTAGIOUS TRENDS FOR FUTURE-PROOF BRANDS

PAUL KEMP-ROBERTSON
Contagious will inspire you to succeed in the year ahead. Learn about four of the key trends influencing the world of marketing.

Transparency / Smart startups are earning trust by creating new benchmarks around honesty and transparency

Culture / How brands are becoming part of the cultural conversation

Redefining masculinity / How forward-thinking brands avoid toxic stereotypes by better representing modern masculinity

Agile long-termism / Behaving as an agile long-termist is key to being a successful brand

PAUL KEMP-ROBERTSON

CO-FOUNDER

CONTAGIOUS

LONDON

After graduating with a master’s degree from University of London, Goldsmiths’ College, Paul started his career at corporate communications firm Maritz before helping to launch shots magazine in 1990.

After a spell in commercials production, Paul returned to shots and became editor in 1994. Subscriptions trebled under his tenure. In 1998, he succeeded Donald Gunn as Leo Burnett’s worldwide director of creative resources in Chicago. Reporting to Michael Conrad, Paul was responsible for the agency’s Creative Exchange department and its quarterly creative councils, known as the Global Product Committee.

Paul left Leo Burnett in 2004 to co-found Contagious – a strategic intelligence service that interrogates the world’s most exceptional marketing ideas and disruptive trends to help brands ignite extraordinary ideas, fast

Contagious Communications is headquartered in London, with offices in New York, Singapore and Sao Paulo. It is part of the Steel River Media company, of which Paul is a major shareholder.

Paul has written numerous articles for publications including The Guardian, Hollywood Reporter and M&M Europe, as well as co-editing D&AD’s The Commercials Book. He has appeared on ITV News, BBC Radio 4’s The Today Programme and 5 Live’s Wake Up To Money. His TED Talk on Alternative Currencies has been viewed more than 1.1 million times. His book, The Contagious Commandments, is being published by Portfolio Penguin in late 2018.

www.contagious.com
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