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ADK PRESENTS
YOUNG LOTUS WORKSHOP 2018:
YOU ARE WHAT YOU CONSUME.

ROB SHERLOCK
In the age of click-bait and fake news, content is becoming more nuisance than knowledge. Our content diet is in urgent need for a detox.

As part of the creative community, it is our responsibility and our opportunity to feed consumers with healthier content.

This is where, we, creators have an opportunity to break through the content cacophony and develop richer, healthier ideas.

To start off with, we need to keep in mind, that the creator-consumer cycle is unbroken. Meaning, what we feed our mind - is what we spread.

“YOU ARE WHAT YOU CONSUME” is all about focusing on the right sources and ingredients that are needed to feed your mind in order to start generating ideas that may help solve some of the bigger challenges facing the health of our consumer-driven society.

The Young Lotus finalist teams will also take the stage to present their works, and delegates will have the chance to vote for their favorite team to determine the Young Lotus Popular Vote!

ROB SHERLOCK

CHAIRMAN

ADK GLOBAL

SINGAPORE

After starting his advertising career as a trainee copywriter, Rob has worked and lived on five continents and is now the Chairman of ADK Global, based in Singapore.

He’s worked at numerous agencies including McCann in South Africa, JWT in London, FCB in New Zealand, Asia and North America - and ADK since 2014.

He’s judged at the major creative award shows and has spoken at various global communication forums, including the IAA and Cannes.

Rob’s been a board member and president of both agencies and industry bodies in Asia, New Zealand and the USA.

He’s passionate about ADFEST and helping develop the talent of tomorrow.

His main focus is transformation, collaboration and growth - making sure that the new wave of creators are ready for the reality of what’s next.
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