SUBSCRIBE

INNOVATIVE BUSINESS SOLUTIONS BEYOND ADVERTISING

YUICHI TOYODA / SUBUN KHOW
Is advertising dead? We don’t believe it is, but the power of advertising is certainly diminishing. When we identify the real problem of the problem we are to solve, we often encounter the situation that the solution needs to go beyond advertising more than ever. That is why we offer Innovative Business Solutions, going beyond advertising by expanding our creativity. In the session, we will show how we approach to the problem solving and the value creation through some cases.

YUICHI TOYODA

PRESIDENT & CEO

DENTSU ONE (BANGKOK)

BANGKOK

After finishing the education in the U.S., Yuichi joined Dentsu in 1994. He spent 18 years at Dentsu Tokyo, 4 years at Dentsu in India, and has been with Dentsu One Bangkok as President and CEO since 2015. He has dedicated his career to shape the future of clients’ business through creativity and innovation. He has experience with clients in a wide range of categories, such as automobile, financial, pharmaceutical, camera, confectionary, beverage, electrical, retail, etc. He led Dentsu One (Bangkok) to win Campaign Asia-Pacific’s Agency of the Year Award 2017 - Southeast Asia Integrated Agency of the Year.

SUBUN KHOW

CHIEF CREATIVE OFFICER

DENTSU ONE (BANGKOK)

BANGKOK

Subun Khow started his advertising career as a copywriter in 1993 at Lowe Bangkok - previously known as Lintas Thailand, and was promoted to be an associate creative director in 1999 before leaving for a new challenge in 2003.

However, during his time at Lowe Bangkok, Subun had created successful brand building campaigns for numerous clients – Unilever, Johnson & Johnson to name a few. In addition, he won ad awards in many competitions: the One Show, ADFEST, Spikes Asia, New York Art Director Club and London International for major clients including Mercedes Benz, Scholl sandal, Sharp Calculator, Breeze detergent, the Government Housing Bank, Chamni Eyes Studio and KitKat.

When Subun moved to BBDO Bangkok as a creative director in 2004, His contribution vigorously enhanced the company to be voted as “Agency of the Year” in Adman Awards 2004 and 2005. With his resolute efforts since joining in BBDO Bangkok, Subun achieved many awards including Cannes Gold Lion, Gold Spikes Asia, and Gold award at AME (Asian Marketing Effectiveness Awards). Finally, Subun was promoted to be an executive creative director at BBDO Bangkok in 2010.

Subun is now pursuing a new challenge as a chief creative officer at Dentsu One (Bangkok), Thailand – the agency where he embarked since 2012. Within the first year, He could push this small agency to be in Top Ten of Thailand best advertising agencies in ‘Adman Awards’ for the first time and kept staying in top ten for 3 consecutive years until now. He has also helped build this agency growth by winning many awards and many local businesses for Dentsu One (Bangkok). He was selected to be a chairman of Adman Award & Symposium 2013 and be a president of Bangkok Art Directors’ Association (B.A.D Awards) 2016.
BACK TO PROGRAM PAGE
  PARTNERS