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DIGITAL DARWINISM: BRINGING THE NEXT LEVEL OF CHARACTER CREATION TO ADVERTISING

BARRY GREAVES
See how MPC’s growing suite of tools and creative problem-solving feeds back into the CG gene pool, ensuring the next character inherits, evolves and becomes even more accomplished than the last achievement.

In this session, we will demonstrate how our creative talent, technologies and methodology are used to not only sculpt and create, but also to bring life, humor and realism to each of our characters.

BARRY GREAVES

VFX SUPERVISOR

MPC

SHANGHAI

Barry’s experience within the VFX industry spans over 15 years and across two continents, working on big campaigns for global brands, including Coca-Cola, Budweiser, Mercedes, Land Rover, L’oreal, Yves Saint Laurent and Nike.

Starting his career in London, Barry spent a number of years working for multiple Post Production studios, including VTR (now Prime Focus), Red, Smoke & Mirrors and Golden Square Post Production.

In 2012, Barry moved to Shanghai, bringing his considerable experience and expertise to the Chinese and Asian market. Since 2015, he has held the role of VFX Supervisor for MPC Shanghai where he has been instrumental in the studio’s success, the expansion of the VFX team and its creative output.
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