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DEAR MARKETEERS: HERE’S WHY YOU SHOULD STOP PROCRASTINATING ON MUSIC

TAMON FUJIMI
Music has the power to trigger memories, make us fall in love, move us — whether to tears or on the dance floor. This is the reason why brands have always used it to bring people together. But, if it's is so important, how come they don't always know how to fittingly integrate music and sound into their identity and build brand equity as a result? What consideration should they be taking as they traverse the soundscape of tomorrow? Let Tamon Fujimi, Business Development Manager at MassiveMusic, tell you more about the musical insights and untapped possibilities and help you answer the question: ‘What does my brand sound like?’

TAMON FUJIMI

CREATIVE DEVELOPMENT DIRECTOR

MASSIVEMUSIC

TOKYO

Tamon Fujimi works as a Business Development Manager for MassiveMusic Tokyo. After graduating in Sociology at the California State University in Northridge, he toured around US, opening up for big artists such as LMFAO and Trace Cyrus. Multi-instrumentalist (piano, drums, guitar), Tamon also composes and produces for production-duo Cedrics and other talents. Having traveled throughout Asia allowed him to acknowledge the advertising market in each country and region and establish strategic collaborations.
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