DURING CHINESE NEW YEAR, TAIWANESE PEOPLE TEND TO BUY MORE SNACKS THAN USUAL IN ORDER TO CATER GATHERINGS OF FAMILY AND FRIENDS. HOWEVER, LAY’S HAS BEEN AROUND FOR AGES, SO IT SEEMS EVERYONE KNOWS OF IT, BUT IT’S NOT THE TOP PICK OF MANY WHEN STOCKING UP FOR THE HOLIDAYS. OUR MAIN TA, GEN Z, SEES THE BRAND AS OLD SCHOOL AND LACKING EXCITEMENT, THEREFORE LACKING A REASON TO PURCHASE. THAT’S WHY LAY’S NEEDED A CAMPAIGN THAT WOULD APPEAL TO GEN Z DURING THIS PERIOD OF TIME THAT WOULD GRASP THEIR ATTENTION AND ENGAGE WITH THE BRAND.
LAY’S FORTUNE TELLING CHIPS IS AN INTERACTIVE EXPERIENCE ENABLED BY THE COMBINATION OF COMPUTER VISION, MACHINE LEARNING AND AI TECHNOLOGIES. WE CREATED THE FIRST EVER POTATO CHIP DATABASE, WHERE AI WAS ABLE TO DEFINE THE DIFFERENT COLOR, SIZE AND SHAPE OF EVERY CHIP, AND WITH THAT THE SYSTEM COULD GENERATE FORTUNE COMBINATIONS ACCORDINGLY.