Background Dyslexia affects over 15 million children in china. But fewer than 5% are actually diagnosed. As a result, most kids do not get the help they need at a key time in their learning development. As an industry leader, samsung wanted to change this.

Insight Dyslexia is hard to detect. To make matters worse, chinese parents are too embarrassed to take their kids to a test centre. So we took the test to them by hacking a game they already play.

Idea Quest for dyslexia—the hacked gaming quests that help detect signs of dyslexia.

Results The hacked game acted as an early detection tool. Over one million tests were conducted in the first month. Nearly 25,000 potential cases of dyslexia were identified. Best of all, parents could test their kids—just by letting them play the game.