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SUB CATEGORY :
ONLINE FILM: FINANCE & REAL ESTATE
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COMPANY ENTERING :
DENTSU CREATIVE TAIWAN, TAIPEI
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TITLE :
IN LOVE WE TRUST 2
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BRAND :
SINYI REALTY
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ADVERTISER :
SINYI REALTY
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AGENCY :
DENTSU CREATIVE TAIWAN, TAIPEI
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CHIEF CREATIVE OFFICER :
ALICE CHOU
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CREATIVE DIRECTOR :
ALICE CHOU/RYAN LIAO
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ART DIRECTOR :
RYAN LIAO/JACKY HSU/VERA FANG
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COPYWRITER :
ALICE CHOU/SUNNY CHEN/SUZANNE HUANG
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AGENCY PRODUCER :
SEAN HUNG/SHAN HSIEH
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DIGITAL DIRECTOR :
AUTUMN JEN
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DIGITAL SUPERVISOR :
STEVEN GUO
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ACCOUNT DIRECTOR :
ALAN SUN/GINA SU/VIVIAN CHEN
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ACCOUNT MANAGER :
NEO YOU
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MARKETING COMMUNICATION DIRECTOR :
ROUNY LAI
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MARKETING COMMUNICATION MANAGER :
TIFFANY CHEN
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FILM PRODUCTION COMPANY :
PALACE PRODUCTION, TAIPEI
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DIRECTOR :
LO GING-ZIM
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EXECUTIVE PRODUCER :
WU SHI-WEI
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ENGLISH SYNOPSIS :
IN 2020, "IN LOVE WE TRUST " BECAME THE MOST POPULAR FILM IN TAIWAN. THE SEQUEL INVITES THE POPULAR PROTAGONISTS AND GOLD AWARD DIRECTORS FROM THE ORIGINAL EPISODE TO ONCE AGAIN LEADS THE AUDIENCE TO EXPERIENCE A NEW TRUST CRISIS. IT DEPICTS THE NEW STAGE AFTER EVERY COUPLE ENTERS MARRIAGE - HAVING CHILDREN.
THROUGH THE DAILY LIFE OF PREGNANCY PREPARATION, REFLECTING THE REAL MARRIAGE LIFE, FROM THE EXPECTATION TO QUARRELING, AND FINALLY TRUST DUE TO MUTUAL UNDERSTANDING.
IT MOVED 13 MILLION PEOPLE AND ATTRACTED LOTS OF MEDIA REPORTS, MAKING SINYI REALTY A NEW TOPIC OF TRUST BETWEEN NEWLYWEDS AGAIN.
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ENGLISH CONTEXT EXPLANATION :
TAIWAN'S FERTILITY RATE IS THE LOWEST IN THE WORLD, WHICH IS RECOGNIZED AS A NATIONAL SECURITY CRISIS. AND FROM THE TRADITIONAL VIEW, GETTING MARRIED AND HAVING CHILDREN IS CONSIDERED NECESSARY FOR A COMPLETE FAMILY.
MARRIAGE, IN TAIWANESE CULTURE, ALSO HAS THE MEANING OF “BUILD A HOME,” AND THE NEWLYWEDS ARE AN IMPORTANT DRIVING FORCE IN HOUSE BUYING. SINYI REALTY CONTINUES THE STRATEGY OF EXPLORING SOCIAL ISSUES IN THE FIRST EPISODE AND CARES ABOUT THE POST-MARRIAGE ISSUES FACED BY THE NEWLYWEDS.
"IN LOVE WE TRUST 2" BOLDLY TOUCHES THE UNSPEAKABLE TABOO OF "INFERTILITY", EXPLORES THE ISSUE OF FERTILITY, AND THINKS ABOUT THE MEANING OF "TRUST AND LOVE" FOR A FAMILY, ONCE AGAIN SETTING OFF ANOTHER UPSURGE OF DISCUSSION ON SOCIAL ISSUES.
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