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SUB CATEGORY :
ONLINE FILM: AUTOMOTIVE
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COMPANY ENTERING :
AUDACITY, BANGKOK
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TITLE :
THE TRUTH
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BRAND :
CAR HERO
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ADVERTISER :
CAR HERO
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AGENCY :
AUDACITY, BANGKOK
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MANAGING DIRECTOR :
PICHAIPHAT TANANONT
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CHIEF CREATIVE OFFICER :
JON CHALERMWONG
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CREATIVE DIRECTOR :
PISUT NIRODSIL
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ART DIRECTOR :
JON CHALERMWONG/PISUT NIRODSIL/KULIKA ARAYANGKOOL
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COPYWRITER :
JON CHALERMWONG
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EXECUTIVE PRODUCER :
WITSAWUT NUCHPOOM
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ACCOUNT DIRECTOR :
SIRATCHAYA RATTANACHAROEN
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ACCOUNT EXECUTIVE :
BENYAPA SRISUTTHIRAK
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FILM PRODUCTION COMPANY :
PHENOMENA CO., LTD., BANGKOK
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DIRECTOR :
THANONCHAI SORNSRIWICHAI
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DIRECTOR OF PHOTOGRAPHY :
KRITSADAPOL SAMANUKUL
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ASSISTANT DIRECTOR :
NATTAPON LUMPONG/RITTIKATE INTAVILA
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EXECUTIVE PRODUCER :
PORNSUDA PIYARATTANAPONG
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FILM PRODUCER :
SAWANYA JITRARAT
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PRODUCTION MANAGER :
KACHAMAT PETTHONG/NITA ARUNSIRI
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POST-PRODUCTION COMPANY :
MATAD CO., LTD., BANGKOK
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EDITOR :
MANOP BOONWIPAS
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COLORIST :
SARAYOUTH PHUKSAWATTANACHAI
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SPECIAL EFFECTS COMPANY :
THE SHARPEN COMPUTER GRAPHICS STUDIO, BANGKOK
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VISUAL EFFECTS :
JUTA MANYING
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SPECIAL EFFECTS PRODUCER :
THANYAPORN SARADATTA
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SOUND PRODUCTION COMPANY :
CINE DIGITAL SOUND STUDIO, BANGKOK
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ENGLISH SYNOPSIS :
“THE TRUTH” AN ENTERTAINING AND HILARIOUS SHORT FILM POSITIONED CAR HERO AS A REAL SUPERHERO, BECAUSE OF OUR THOROUGH INSPECTION OF EVERY CAR. THE FILM CENTERS AROUND A MAN IN SEARCH OF A SECOND HAND CAR ARRIVING AT A CAR HERO DEALERSHIP WITH SOME RESERVATIONS. WHEN HE FINDS A CAR THAT CATCHES HIS INTEREST, HE ACTS LIKE A TOUGH GUY AND IS INSTANTLY SUSPICIOUS. CHECKING EVERY NOOK AND CRANNY FOR SIGNS OF DAMAGE, HE ACTS AS IF HE WERE AN EXPERT EVEN THOUGH HE’S NOT. TO HIS SURPRISE, THE SALESMAN ENLIGHTENS HIM ABOUT CAR HERO'S HIGH STANDARDS OF INSPECTION. A MAN IS GRATEFUL FOR THE SALESPERSON’S HELP, HE LOOKS AT SALESPERSON LIKE A HERO. THE FILM ENDS WITH A QUESTION FROM THE MAN “WHAT ARE YOU?”. THE SALESPERSON REPLIES “I’M CAR HERO.”.
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ENGLISH CONTEXT EXPLANATION :
INSTEAD OF OFFERING CONVENIENCE LIKE ITS COMPETITORS, CAR HERO OFFERS PROFESSIONALISM, PEACE OF MIND AND CONFIDENCE TO CUSTOMERS. WITH ITS WIDE SELECTION OF USED CARS AND RELIABLE SERVICE, CAR HERO WANTED TO WIN OVER HESITANT CUSTOMER’S HEARTS. WE KNEW THAT THE BEST WAY TO OFFER OUR CUSTOMERS RELIEF WAS TO EDUCATE THEM AND SHOW THEM WE ARE THE REAL DEAL WHEN IT COMES TO USED CARS. THROUGH AN EMOTIONAL AND HUMOROUS ONLINE FILM, WE INFORMED POTENTIAL SECOND HAND CAR BUYERS OF DIFFERENT SCAMS AND THAT WE ARE TRULY ON THEIR SIDE.
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