SUB CATEGORY :

DIGITAL & INTERACTIVE DESIGN

COMPANY ENTERING :

DENTSU CREATIVE X INC., TOKYO

TITLE :

SUNTORY TENNENSUI ENDLESS DAWN

BRAND :

SUNTORY TENNENSUI

ADVERTISER :

SUNTORY HOLDINGS LIMITED

AGENCY :

SUNTORY HOLDINGS, OSAKA/ (TSUZUKU), TOKYO/DENTSU INC., TOKYO

CREATIVE DIRECTOR :

YUKARI OKA/KAORU SUGANO

COPYWRITER :

KANA KOYAMA

CREATIVE TECHNOLOGIST :

KAORU SUGANO

BUSINESS PRODUCER :

YOSUKE MAKI/SATOSHI MIZUKAMI/SHINICHIRO FUJIMOTO/YUI KURUSU

PLANNER :

SHIMPEI MIZUMOTO

FILM PRODUCTION COMPANY :

DENTSU CREATIVE X INC., TOKYO/DENTSU CRAFT TOKYO, TOKYO

DIRECTOR :

SOJIRO KAMATANI

CINEMATOGRAPHER :

YUTA ECHIGO

ASSISTANT CINEMATOGRAPHER :

TAKAHIRO NAGUMO

DRONE OPERATOR :

MASATOSHI ISO/KOJI HANAFUSA

GAFFER :

MASANARI OIKE

GAFFER ASSISTANT :

YOSHITSUGU OCHIAI

DIGITAL IMAGING TECHNICIAN :

MASAKI HASHIMOTO

FILM PRODUCER :

MASAFUMI FUJIOKA/WATARU KITAMOTO

PRODUCTION MANAGER :

SOTA SUZUKI/ASAHI NIIKURA

FRONT-END ENGINEER :

RYO YANAGI

ENGINEER :

YUKI TANABE/EIKI KUROKAWA/HIROYOSHI MURATA/ATSUSHI ASAKURA

TECHNICAL DIRECTOR :

YASUHIKO NISHIMURA

WEB DESIGNER :

TAKASHI KAMADA

DESIGNER :

AYUMI SONODA

MOTION CONTROL :

KAZUO DAN

ART :

CHIHIRO MATSUMOTO

CASTING :

HIROYUKI NAKAMURA/ANIKA

STYLIST :

YASUHIRO TAKEHISA

HAIR & MAKE-UP :

TOMOKO SATO/NAO YOSHIDA

NARRATOR :

SHIZUKA ISHIBASHI/SHOTARO MAMIYA/KENSHO ONO/
YOSHINO NANJO/SHINGO KATORI/TASUKU EMOTO

CONTENTS SUPERVISION :

HAJIME IIDA

GEOLOGY SUPERVISION :

SATOSHI HARAYAMA

LOCATION COORDINATOR :

DAISHOKU ZEN/KYOSUKE UMEDA

POST-PRODUCTION COMPANY :

L'ESPACE VISION, TOKYO/DIGITAL SESSION, TOKYO/JITTO, TOKYO

EDITOR :

TAKASHI TOCHIZAWA/TAKASHI SAEKI/MASATOSHI KANNO/AKIO SAKAMAKI

COLORIST :

YOSHIYUKI NISHIDA

SE :

AKIHITO NARITA

MIXER :

MASAYUKI SATO

ONLINE PRODUCER :

TOKIHIKO TSUKAMOTO

SPECIAL EFFECTS COMPANY :

MARK INC., TOKYO

TECHNICAL ARTIST :

AYUMU NAGAMATSU

CG DIRECTOR :

MUNECHIKA INUDO

CG DESIGNER :

KAZUMASA TAKEUCHI/TAKAHIRO KONAGAI

3D BACKGROUND ARTIST :

MOTONORI NAKAMURA

3D SCAN :

TSUNEKI SAKAKIBARA/YUYA ORIHARA/ATSUSHI TANAKA/
MASARU MORINAKA

CG PRODUCER :

YOSHIFUMI SADAHARA/SHOHEI YOSHIKAWA/AKIRA IIO

SOUND PRODUCTION COMPANY :

AIIN, TOKYO

MUSIC :

MIHO OHTA/KAORI TAKEDA/KIWA/MIKI KATSUMASA

MUSIC PRODUCER :

KATSUYA YAMADA/SATOSHI YONEZAWA

BACKGROUND OVERVIEW :

The entry of new mineral water brands has created a saturated and competitive market environment, with many inexpensive but low-quality products. SUNTORY decided to bring pure, high-quality, natural water to the Japanese market.

Our mission was to draw maximum attention to the compelling story behind SUNTORY TENNENSUI, and our strong commitment to selecting a high-quality water source.

We targeted people who think “all water is the same”. We also tried to reach influential individuals in the web industry by utilizing ideas that integrated highly-skilled web design.

Our 3D model made it possible to produce imagery with a degree of freedom not possible in the real world. Each video chapter comprises a freely-navigable 3D space, and evocative text detailing the secrets of the Northern Alps.

Our main character, “water”, has flowed unceasingly from time immemorial. So we devised our UI and video direction to be continuous and seamless, without beginnings or endings.

Though the main video content and on-screen text were produced in different formats (mp4 and WebGL),
we combined them seamlessly.

And we increased impressions by adapting the content for use in cinema advertising, so viewers could experience the breathtaking natural scenery in a more immersive way.

URL :

https://www.suntory.co.jp/water/tennensui/endlessdawn/