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  • SUB CATEGORY :
    DIGITAL & INTERACTIVE DESIGN
  • COMPANY ENTERING :
    DENTSU INC., OSAKA
  • TITLE :
    KUBOTA FUTURE CUBE
  • BRAND :
    KUBOTA CORPORATION
  • ADVERTISER :
    KUBOTA CORPORATION
  • AGENCY :
    DENTSU INC., OSAKA
  • EXECUTIVE CREATIVE DIRECTOR :
    SHINGO NISHIDA
  • CREATIVE DIRECTOR :
    DAISUKE AOKI
  • ART DIRECTOR :
    MASAHIRO YONEMICHI
  • COPYWRITER :
    TAKAHITO AONO
  • PRODUCER :
    KO YOSHIDA
  • WEB DIRECTOR :
    JEONG-HO IM
  • TECHNICAL DIRECTOR :
    KENJI OKABE
  • DESIGNER :
    MASAHIRO YONEMICHI/ANDREAS BRYANT WUTUH/REINA YAMACHI/
    MARIN YAMASAKI
  • DEVELOPER :
    KENJI OKABE/NANA TERADA
  • CONCEPT ARTIST :
    JAMES GILLEARD
  • ACCOUNT EXECUTIVE :
    HIROSHI TATEWAKI/YOHEI YAMASAKI/TAKAHIRO TAKAHASHI/
    NAONORI YOSHIDA
  • PLANNER :
    MASAHIRO YONEMICHI
  • PROJECT DIRECTOR :
    TAKURO YAMAWAKI
  • PROJECT MANAGER :
    TSUBASA MAKINO
  • FILM PRODUCTION COMPANY :
    MOUNT INC., TOKYO
  • POST-PRODUCTION COMPANY :
    MOUNT INC., TOKYO
  • SPECIAL EFFECTS COMPANY :
    JITTO INC., TOKYO/FOLIO, LONDON
  • CG DIRECTOR :
    TAKESHI YOONG
  • CG DESIGNER :
    KOUDAI TAKIGUCHI/QISHU ZHU/KAZUYUKI SAKAMOTO/
    HINA ISHIKAWA/TOMOMI YOSHIDA
  • CG PRODUCT MANAGER :
    NATSUMI MAKI
  • SOUND PRODUCTION COMPANY :
    MOUNT INC., TOKYO
  • MUSIC COMPOSER :
    SATOSHI MURAI
  • TRANSLATOR :
    JEFF SHIGEMATSU
  • BACKGROUND OVERVIEW :
    Kubota is a company with a forward-minded vision for the future of Earth and all life on it, committed to solving various issues through its diverse businesses such as the agricultural and environmental fields.

    This project aims to make Kubota’s vision and initiatives for the future known to more people, so they can deeply empathize with them and become supporters.

    With this goal, we created “a Beautiful Future Earth.”

    Created with full CGs, this beautiful future Earth is the stage for introducing Kubota's vision and initiatives for the future globally.

    The website currently includes three contents, “The Future of Agriculture – Fully Automated Electric Tractor,” “The Future of Air – Large-Space Air Purification Technology,” and “The Future of Resources – Surface Melting Furnace,” with more contents with the Earth as the stage to come.

    Over 50 clips of full CGs based on conceptual art were created to convey Kubota's technologies, global scale, passion, and attitude to the viewers. The illustrations are placed inside a 2.5D three-dimensional cube designed with WebGL to boost the immersive experience. These CG videos and illustrations, accompanied by music and text, are incorporated into optimal information architecture, design, and interaction, delivering an unprecedented user experience.
  • URL :
    https://www.kubota.com/futurecube/