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WHY WON’T MY AGENCY LISTEN TO ME?
WHY WON’T MY AGENCY LISTEN TO ME? WORKSHOP
        Date:           Friday 23rd March 2018
        Time:          12.15 – 13.00
        Venue:        Room PATTAYA 3, Mezzanine Floor, PEACH
        Remark:     Pre-registration is required

ABOUT WHY WON’T MY AGENCY LISTEN TO ME?
 
As an independent Production Consultant for some of the biggest advertisers in World, one of the most common questions clients ask is,

“Why won’t my agency listen to me?” I can’t for the life of me understand why agencies just don’t get it. I suspect they are so busy making sure they are heard, that they forget to listen to what their clients are telling them.

I will argue that listening has nothing to do with agreeing to client’s demands - address why not listening has led to a breakdown of trust between clients and agencies - and underline that if agencies demonstrate they genuinely understand client’s challenges and targets, awards, bigger profits and smiles all round will follow.

The really funny thing is, listening costs nothing, so why are agencies forgetting to do it?

MIKE CANAVAN
CHIEF EXECUTIVE OFFICER
BBS
Michael Canavan is an award winning Director / Cinematographer / Producer with over thirty years’ experience shooting for major international clients / brands in Asia, The Pacific, USA, Europe, Africa, and Australia.

He is the Co Author of, “So You Want To Make Television Commercials” author of “The Coast Watcher”, “Bamboo Dawn’, and “Kangaroo Tail Soup”, and Co-Founder & Publisher of online magazine: crossingtheline.co

Mike is CEO and Founding Partner of BBS Australia, (Australian / Asian Chapters). BBS International is the world’s largest Production Consultancy

ELIGIBILITY & REGISTRATION
 •     Interested applicant must be a registered delegate of ADFEST 2018
 •     Registration is free of charge.
 •     Reservation is strictly first-come-first-served & seats are limited to 40 participants only.
 •     To register, please complete the Registration Form and send to Workshop@ADFEST.com
 •     Registration is not confirmed until you receive a confirmation notification from ADFEST
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